Creative Direction, Art Direction, Graphic Design, Packaging
YOMI is a franchise of bakeries and coffee shops located in South America that specializes in high quality products. They are produced every day combining local and European recipes that can be enjoyed in their spaces or take away. In this project, we wanted to highlight the value of the artisan product and the well-being of enjoying it wherever you want using neutral and contrasting tones. We support these factors with bold and strong typography. We were inspired by the meaning of the expression "delicious" to create the naming with good and delicious brand values. HAVE A YOMI DAY!